Terms of Service

Salon Malone and startup25.com are products of Easecase, Inc., a Delaware corporation, with its registered office at 1111b South Governors Avenue, Dover, DE 19904, United States. In this agreement, we, us and our mean Easecase, Inc. — the company that bills you, answers your email and is on the other end of any argument. You means the business buying the service — the salon, med spa, or group of locations — and anyone you let use your account.

These terms become the agreement between us on the earlier of two moments: you pay for a plan, or we run a campaign for you. There is no separate paperwork to sign and no negotiation ritual. This is the paperwork.

The service is sold to businesses. It is not a consumer product, and nothing here is meant to create rights for the people we call on your behalf — although the Privacy Policy describes exactly what they can ask us for, and we honour it whether or not they read a word of this.

Salon Malone is an outbound voice agent. You give us a list of your own past customers who have stopped booking. Malone calls them as your virtual concierge, reads the offer you wrote, proposes two concrete times, and writes down the one they pick.

What you get with it:

• A booking email, immediately. Name, number, the slot in the client’s own words, and a short summary of the call — sent as soon as the call report lands, so your front desk can confirm it while the chair is still open.
• A Friday report. Dialled, reached, booked, declined, opted out, and estimated recovered revenue calculated as booked visits × the average ticket you gave us.
• A scrub report on every upload. How many rows were kept, how many were dropped, and the reason for each one.

What it is not, so nobody is surprised in week two

• It is not a calendar integration. Malone cannot see your book and cannot write to it. The time is agreed out loud and your front desk confirms it. A booking email is a captured intention, not a confirmed appointment.
• It cannot take payment and it will not discuss prices, medical questions, or anything other than getting someone back in the chair. It refers those to your front desk number.
• There is no SMS and no chatbot. Voice calls and email. That is deliberate and it is not on a roadmap we are asking you to believe in.
• Nobody gets called twice. One attempt per contact, per campaign, ever. No retry queue, no drip, no second pass next month.

We may improve the service, change how it works under the hood, or swap a supplier, as long as we do not materially reduce what you are paying for. If we ever do reduce it, that is a material change and section 10 applies.

Every campaign runs on contacts you supply. You are the sender of record for those calls. We place them for you, on your instruction, in your salon’s name, with your offer. That makes the consent behind each number your responsibility, and it is not one we can take off your hands.

What you are warranting, for every row

By uploading a list, you represent and warrant that, for each contact on it:

• You collected the contact directly, in the ordinary course of your own relationship with that person — they were your customer, or they asked you to contact them.
• You have their prior express consent to contact them at that number for the purpose of offering appointments, and that consent has not been withdrawn.
• You hold a record of that consent — what they agreed to, when, and how — and you can produce it if we or anyone else asks.
• The number is theirs and is current as far as you know, and they have not told you to stop contacting them.

What you must not upload

You will not upload purchased, rented, scraped, appended, harvested, or otherwise third-party lists, or any number you cannot connect to a consent record of your own. Uploading one is a material breach of this agreement and grounds for immediate suspension or termination, without refund. This is not a fine-print trap: it is the single thing that would end this service for every other customer on it, so we treat it as a bright line rather than a conversation.

Our scrubbing is belt-and-braces, not a transfer of responsibility

Before anything dials, we drop rows that are not marked consented, drop numbers on our global do-not-call list, drop malformed numbers, de-duplicate, and hold everything outside local calling hours. Those gates exist to catch mistakes, and they catch a lot of them.

They cannot, and do not, verify that consent genuinely exists. A spreadsheet column containing the word yes is a claim you are making, not a fact we can check. Our gates do not make us the sender, do not make us responsible for the lawfulness of your list, and do not reduce anything you warranted above.

Your own compliance obligations

You are responsible for complying with the laws that apply to calls made on your behalf. In the United States that includes the Telephone Consumer Protection Act and its state equivalents, state telemarketing registration where your state requires it, and the rules on recording calls where you and the person you are calling are located. Calls placed through the service are recorded and transcribed by our voice provider — see the Privacy Policy — and where notice or all-party consent to recording is required, meeting that requirement is yours.

You will tell us promptly if you learn that a row should not have been called, or that someone has complained, so we can suppress the number and stop.

Cover for us if this goes wrong

You will defend and indemnify Easecase, Inc. against third-party claims, demands, fines and reasonable legal costs arising from contacts you supplied without the consent you warranted, from offer text you gave us, or from your other breach of this section. We will tell you promptly about any such claim, let you control the defence of it, and cooperate with you at your expense — we will not settle anything in your name behind your back.

These are commitments about how we run the service, and they are how it is built:

• Consent gate. A contact that is not marked consented in your upload never enters the dial queue. It is enforced when the list is imported and again in the query that picks up contacts to call.
• Global do-not-call suppression, honoured instantly. When someone asks not to be called again, Malone ends the call and the number is written to a suppression list before the call report finishes processing. That list is global, not per-client: once a number is on it, it is never dialled again by us, for anyone, including you. It cannot be removed on request from a paying customer, and we will not do it as a favour.
• Calling hours in the client’s local time. We dial only inside the window configured for the location running the campaign, evaluated in that location’s own timezone rather than ours or yours. The default window is 09:00 to 19:00. If a timezone cannot be read, nothing dials.
• One attempt per contact, per campaign. Ever. Enforced by the database query that claims contacts, not by anyone remembering to be careful.
• Disclosure on every call. Malone identifies itself as your virtual concierge in its opening line, and if anyone asks whether it is a real person, a bot, or a recording, it answers immediately that it is a virtual assistant. It never claims to be human. There is no version of this that we will switch off for you.

These are commitments about our design and our operation. They are not a warranty that software, telephone networks and third-party suppliers will never fail — see section 9 for what we do and do not stand behind.

You are responsible for everything done under your account, for keeping your credentials to yourself, and for the accuracy of what you tell us — including your average ticket, your timezone, and the phone number Malone reads out on voicemail.

You will not use the service:

• To call anyone who has not given you the consent described in section 3.
• For debt collection, political calling, charitable solicitation, surveys, market research, or lead generation. It books appointments for your own lapsed clients. That is the entire permitted use.
• To make an offer you cannot honour at the price and on the terms Malone reads out. People will arrive expecting it.
• To make claims that are unlawful or that require a licence, qualification or approval you do not hold — medical or therapeutic claims, prescription products, financing offers, and anything a regulator would want to read twice.
• To impersonate another business, or to run calls on behalf of a business that is not yours, without our written agreement.
• To harass, mislead, threaten or pressure anyone, or to ask us to widen the calling window past what the law allows.
• To resell the service, resell calls, or expose it to third parties as if it were your own product, without our written agreement.
• To probe, scrape, overload or reverse-engineer the service, or to work around any of the gates in section 4.

You write the offer text, or we write it with you and you approve it. Either way it goes out in your name and you are responsible for it being true.

The plans

• Win-Back Pilot — $299, one time. One list, one campaign, one closing report. Not a subscription. Nothing renews and nothing is charged again.
• Salon — $399 per month. One location, a rolling win-back campaign.
• Med Spa — $999 per month.
• Multi-Location — $2,499 per month. Up to ten locations.

Prices are in US dollars and exclude any sales or other tax we are required to collect. Each plan states a monthly contact-dialling allowance on the pricing section. There is no per-minute billing, no per-lead invoice and no overage charge — the plan price is the plan price. If a list is far larger than your allowance, we will talk to you about it before dialling rather than quietly working through it.

How it is charged

Payments run through Stripe. We never see or store your card number. Subscriptions are billed monthly in advance, on the day of the month you started, and renew automatically until you cancel. You authorise those recurring charges when you subscribe.

If a payment fails we may pause your campaigns until it clears. Nothing is deleted when that happens; the calls simply stop.

Cancelling

Email dial@startup25.com — one line is enough, and if your Stripe receipt carries a manage-subscription link that works too. Cancellation stops future renewals. You keep the service until the end of the period you have already paid for, and if you would rather we stopped calling immediately, say so and we will stop that day. No retention call, no exit survey, no three-step flow designed to wear you down.

Refunds, honestly

We do not offer an automatic or pro-rata refund for a period that has already started, and we do not offer a money-back guarantee. We would rather say that plainly here than imply a promise we have not made.

What we do commit to: if something went wrong on our side — we billed you twice, we billed after you cancelled, we never ran the campaign you paid for — write to us and we will make it right, up to and including a full refund. Outside those cases, refunds are at our discretion, and you will get a straight answer either way, in writing, within five business days.

Price changes

If we change the price of a plan you are on, we will email you at least 30 days beforehand and the new price takes effect at your next renewal. Cancel before then and you never pay it.

How a campaign performs depends on your list, your offer, your prices, your area, the time of year, and whether people enjoyed their last visit. We control none of those. We do not guarantee any number of answered calls, bookings, attended appointments, or dollars recovered, and nothing anyone at Easecase, Inc. says in an email or on a call creates such a guarantee unless it is written into this agreement.

The figures on startup25.com are illustrative. The worked example on the front page is arithmetic we made up to show the shape of the maths, using assumptions we picked and labelled. It is not a customer result, a projection, or a promise. We have no customer results to publish. When we do, they will be labelled as what they are, with the business named only if that business agreed to it.

The Friday report counts bookings, not attendance. Estimated recovered revenue is booked visits multiplied by the average ticket you gave us. We have no way of knowing who actually sat in the chair, so no-shows are included in our number and excluded from yours. Your own book is the last word. Please do not file our figure as revenue.

You. Cancel whenever you like, as described in section 6.

Us, immediately. We may suspend or terminate your account without notice if you upload a list you do not have consent for, if you use the service for something in section 5, if your payment fails and stays failed, or if continuing would expose us or the people being called to legal risk. Where the breach is fixable and nobody is being harmed in the meantime, we will tell you what is wrong and give you a fair chance to fix it first.

Us, ordinarily. We may end a subscription for any other reason on 30 days’ notice by email, and we will refund anything you have paid for time you will not get.

Termination for a consent breach is not refunded. Termination for our own convenience is.

What happens after

• We stop calling immediately.
• We will export your campaign data — contacts, calls, bookings — in a normal file format if you ask within 30 days.
• We delete or retain the rest as described in the Privacy Policy.
• The suppression list survives. Numbers that asked never to be called again stay suppressed permanently, across every account, including after yours closes. Those entries are not part of your data and you cannot take them, delete them, or ask for them back. That is what makes the promise to those people real.

Sections 3, 6 (for amounts already owed), 7, 9 and 11 survive termination, because they are the ones that matter after the calling stops.

Except for what is expressly promised in this agreement, the service is provided as is and as available, and to the fullest extent permitted by law we disclaim all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement.

We depend on third parties for telephony, speech recognition, language models, database, email and hosting. Outages, dropped calls, delayed emails and degraded audio happen. We do not offer an uptime commitment or a service-level guarantee, and we are not liable for failures of the public telephone network or of a supplier acting outside our control.

The agent is software and it can be wrong. It can mishear a name, note a time incorrectly, or record an outcome that does not match what a human would have written down. Your front desk confirming every booking is a designed part of this process, not a workaround for a bug, and you should not treat a booking email as a confirmed appointment until you have confirmed it.

Neither of us is liable to the other for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost goodwill or lost data, even if warned they were possible.

Our total aggregate liability under this agreement is capped at the amount you paid us in the three months before the event giving rise to the claim. On the $299 pilot, that is $299.

Two carve-outs, in both directions. That cap does not apply to your indemnity in section 3, or to amounts you owe us. And nothing here limits liability that cannot lawfully be limited — including fraud, wilful misconduct, or death or personal injury caused by negligence.

We may revise this agreement — for a new feature, a new supplier, or a lawyer’s sensible correction. The Last updated date at the top always reflects the current version.

For material changes — anything that reduces what you get, increases what you pay, or adds an obligation — we will email the address on your account at least 30 days before it takes effect. Continuing to use the service after that date means you accept the new version. If you would rather not, cancel before it takes effect and the current version governs until your paid period ends.

We will keep it in plain language. If a future revision reads like it was drafted by something that resents you, reply to the notice email and say so.

• Governing law. The laws of the State of Delaware, without regard to its conflict-of-law rules.
• Where disputes go. The state and federal courts located in Delaware. Both of us consent to their jurisdiction and to venue there. Before filing anything, please email us — most of what looks like a dispute is a misunderstanding that survives about four minutes of conversation.
• Entire agreement. This page, together with the Privacy Policy and the plan you bought, is the whole agreement between us about the service, and it replaces anything said beforehand.
• Severability. If a court finds one clause unenforceable, that clause is trimmed to the minimum that works and the rest of the agreement stands.
• No waiver. If we do not enforce something once, we have not given it up for good.
• Assignment. You may not assign this agreement without our written consent. We may assign it to a successor in a merger, acquisition or sale of the business, and the obligations here follow it.
• Independent parties. Nothing here creates a partnership, joint venture, franchise, agency or employment relationship. We are your supplier, not your staff.
• Force majeure. Neither of us is liable for a failure caused by something genuinely outside our control — carrier outages, natural disasters, government action. Payment obligations are not excused by this.
• Notices. To you, at the email address on your account. To us, at dial@startup25.com or by post to Easecase, Inc., 1111b South Governors Avenue, Dover, DE 19904, United States.

Questions about this agreement, a refund, a strange invoice, or a call that did not go the way it should have:

• Email: dial@startup25.com
• Book fifteen minutes: cal.com/startup25
• Post: Easecase, Inc., 1111b South Governors Avenue, Dover, DE 19904, United States
• Our outbound number: +1 (863) 496-6101. That is the number campaigns are dialled from, so if a client asks you who rang them, that is the answer.

If you are one of the people Malone called and you want off the list, you do not need this page or an email — say stop calling on the call and it is done, immediately and everywhere. The Privacy Policy explains the other ways to reach us.